APA Style

Prahalad, C, K., Krishnana, M, S. (c2008). The new age of innovation : driving cocreated value through global networks . New York: McGraw Hill.

MLA Style

Prahalad, C., K.., Krishnana, M., S.. "The new age of innovation : driving cocreated value through global networks". New York: McGraw Hill, c2008. Text.