APA Style

Greyser, S, A., Kopp, R, J. (c1992). Cases in advertising and communications management (3rd ed.). Englewood Cliffs, New Jersey: Prentice Hall.

MLA Style

Greyser, Stephen, A.., Kopp, Robert, J.. "Cases in advertising and communications management". 3rd ed. Englewood Cliffs, New Jersey: Prentice Hall, c1992. Text.