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Data-driven marketing : the 15 metrics everyone in marketing should know

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Series Title

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Call Number

HF 5415.2 J43 2010

Publisher

Hoboken, New Jersey : John Wiley & Sons., c2010

Collation

vii, 298 p. ; 24 cm.

Language

English

ISBN/ISSN

978-0-470-50454-3

Classification

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Media Type

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Edition

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Subject(s)

Marketing research
Marketing -- Mathematical models
Marketing -- Case studies

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