Customer equity : building and managing relationships as valuable assets

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Image of Customer equity : building and managing relationships as valuable assets

Text

Customer equity : building and managing relationships as valuable assets

Blattberg, Robert C. - Personal Name; Getz, Gary - Personal Name; Thomas, Jacquelyn S. - Personal Name;

Description Not Available

Availability

Graduate School Library HF 5415.55 B58 2001

G-253

Available

Detail Information

Series Title: -
Call Number: HF 5415.55 B58 2001
Publisher: Boston : Harvard Business School Press., c2001
Collation: -
Language: English
ISBN/ISSN: 0-87584-764-1
Classification: -
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Marketing
Customer relations
Relationship marketing
Customer services marketing
Customer loyalty
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment