APA Style

Dalrymple, D, J., Parsons, L, J. (c1995). Marketing management : text and cases (6th ed.). New York: John Wiley & Sons.

MLA Style

Dalrymple, Douglas, J.., Parsons, Leonard, J.. "Marketing management : text and cases". 6th ed. New York: John Wiley & Sons, c1995. Text.