APA Style

Perreault, W, D., McCarthy, E, J. (c2006). Essentials of marketing : a global - managerial approach (10th ed.). Boston: McGraw Hill.

MLA Style

Perreault, William, D.., McCarthy, E., Jerome. "Essentials of marketing : a global - managerial approach". 10th ed. Boston: McGraw Hill, c2006. Text.