APA Style

Perreault, W, D. et al (c2017). Essentials of marketing : a marketing strategy planning approach (15th ed.). New York: Tata McGraw Hill Education.

MLA Style

Perreault, William, D.. et al. "Essentials of marketing : a marketing strategy planning approach". 15th ed. New York: Tata McGraw Hill Education, c2017. Text.