APA Style

McCarthy, E, J., Perreault, W, D. (c1990). Basic marketing : a managerial approach (10th ed.). Homewood, Illinois: Richard D Irwin.

MLA Style

McCarthy, E., Jerome., Perreault, William, D.. "Basic marketing : a managerial approach". 10th ed. Homewood, Illinois: Richard D Irwin, c1990. Text.