Services marketing : people technology strategy | San Pablo Colleges

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Services marketing : people technology strategy

Wirtz, Jochen - Personal Name; Lovelock, Christopher - Personal Name;

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Graduate School Library HF 5415.122 W57 2016

G-1244

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Series Title: -
Call Number: HF 5415.122 W57 2016
Publisher: New Jersey : World Scientific., c2016
Collation: iv, 783 p. ; 28 c,.
Language: English
ISBN/ISSN: 978-194-4059-01-1
Classification: -
Content Type: -
Media Type: -
Carrier Type: -
Edition: 8th ed.
Subject(s): Marketing management
Specific Detail Info: -
Statement of Responsibility: -

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